How to Create Custom QR Codes with Your Brand Logo

Why Branded QR Codes Get More Scans

Studies show that branded QR codes with a logo receive up to 80% more scans than plain black-and-white QR codes. When users see a familiar brand logo embedded in a QR code, they immediately trust it more and are more likely to scan. In this guide, we will show you how to create beautiful, custom-branded QR codes that drive engagement.

Step 1: Choose Your QR Code Type

First, decide whether you need a static or dynamic QR code. For branded codes used in marketing campaigns, we recommend dynamic QR codes so you can track scans and update the destination later.

Step 2: Design Your QR Code

Modern QR code generators allow extensive customization. Here are the key design elements you can modify:

• Colors: Match your brand colors. Keep contrast high — dark foreground on light background works best
• Eyes/Finders: The three corner squares can be customized with rounded corners or matching brand colors
• Pattern: Some generators allow different dot patterns (rounded, dotted, etc.)
• Logo: Place your brand logo in the center of the QR code

Step 3: Add Your Logo Properly

Adding a logo to a QR code requires careful consideration. The logo must be placed in the center of the code, and its size should not exceed 30% of the total QR code area. Larger logos can interfere with scanning. Use high-resolution PNG images with transparent backgrounds for best results.

Step 4: Test, Test, Test

Before printing your branded QR codes on any materials, test them extensively:

• Test on multiple devices (iPhone, Android, different brands)
• Test in different lighting conditions
• Test at different distances and angles
• Test when printed at the smallest size you plan to use
• Test with the logo at full size and slightly reduced

Step 5: Print and Deploy

When printing QR codes, follow these best practices:

• Minimum size: 2cm x 2cm (0.8 inches) for print
• Leave white space (quiet zone) around the code — at least 4mm
• Use high-resolution images (at least 300 DPI for print)
• Test a sample print before mass production

Tips for Maximum Scan Rates

• Add a call-to-action near the QR code (e.g., "Scan to learn more")
• Place QR codes at eye level where people naturally look
• Ensure good lighting around the QR code location
• Use contrasting colors — dark code on light background
• Keep the design clean and professional

Conclusion

Branded QR codes are not just visually appealing — they significantly improve scan rates and build trust with your audience. With URLZY, you can create fully customized, trackable QR codes with your brand logo in minutes. Start creating branded QR codes today and watch your engagement rates soar.