Link Retargeting: What It Is and How to Use It

What Is Link Retargeting?

Link retargeting is a marketing technique that uses cookies to track users who click on your links and then shows them targeted ads across the web. When someone clicks a retargeted link, a cookie is placed in their browser. This cookie tells advertising platforms to show specific ads to that user as they browse other websites.

This approach is powerful because you are targeting people who have already shown interest in your content or products. They clicked your link, indicating intent, and retargeting keeps your brand top of mind as they continue browsing.

How Link Retargeting Works

Link retargeting typically works through a URL shortener that integrates with advertising platforms. When a user clicks your shortened link, the system sets a tracking cookie and then redirects the user to the destination URL. Later, when that user visits other sites that display ads from your ad network, they see your retargeting ads.

Platforms like Urlzy offer built-in link retargeting that works with major ad networks like Google Ads and Facebook Ads. You can add your retargeting pixel once and have it fire on every link you create.

Benefits of Link Retargeting

• Higher Conversion Rates: Retargeted users are more likely to convert because they already know your brand.
• Cost-Effective: Retargeting typically has lower cost per acquisition compared to cold audience targeting.
• Brand Recall: Repeated exposure keeps your brand in front of interested prospects.
• Segmentation: You can create different retargeting audiences based on which links users clicked.

Setting Up Link Retargeting

Choose a Platform

Select a URL shortener that offers retargeting features. Urlzy features include one-click retargeting setup with support for multiple ad networks.

Add Your Tracking Pixel

Get your retargeting pixel from your ad platform (Google Ads, Facebook Ads, etc.) and paste it into your Urlzy account settings. Once configured, every link you create will automatically include the retargeting pixel.

Create and Share Links

Create your short links as usual. When people click them, they enter your retargeting audience automatically. You can create multiple audiences by using different tags or campaigns.

Link Retargeting Best Practices

Segment your retargeting audiences by link topic. Someone who clicked a link about pricing is in a different stage of the buyer journey than someone who clicked a blog post. Serve them different ads accordingly. Set frequency caps to avoid ad fatigue. Monitor your retargeting performance and adjust bids based on conversion data.

Conclusion

Link retargeting turns every link you share into a lead generation tool. By combining URL shortening with retargeting pixels, you can build targeted audiences from your existing traffic Urlzy makes link retargeting accessible for businesses of all sizes.